Mr. Yunus Gurkan has worked in the Global Tourism sector for more than 40 years. He is a recognized expert in the fields of hospitality, healthcare tourism and the marketing of thermal activities. He also has progressive experience in the hotel management industry. Mr. Yunus Gurkan is currently Senior Member of Advisory Board for the Turkish Healthcare Tourism Development Council, for which he previously served as Secretary General for two terms and before that two terms as Thermal & Medical Spa Group President. Mr. Gurkan worked in management roles and in direct consultative assistance to a wide range of clients and organizations in the USA for over a decade. He previously worked for a number of years as a Tourism Consultant for various European tour operators, such as First Choice and TUI, and actively took the role of Senior Operations Director for world-known hotel chains. He is a frequent exhibitor and facilitator at worldwide health tourism conventions and organizations on a variety of subjects. Particularly, his focus is on ‘The New Dimensions of Thermal Tourism Development' in Turkiye. He has successfully developed several marketing plans that have resulted in increased awareness and revenue for hotels with thermal medical spa centers and thermal healthcare facilities. He has been instrumental in leading a string of strategic planning efforts and coordinating countless thermal tourism studies for clients across Turkiye..